About This Project

Client: Tokki Project


A brand represents a company’s image through its products and services. A brand identity or image is often developed to create an emotional connection with customers, employees, investors, other stakeholders, or even competitors. Branding can be achieved by using creative logos that are clear and simple to understand. Tokki Project is a leather artisan specializing in crafting small-batch capsule collections for watch manufacturers. Their design philosophy values simplicity, functionality, and creativity. Tokki Project’s logo design was created in the spirit of these values. The logo is clean and simple, with an emphasis on the shape. They decided to use a rabbit as their logo because rabbits embody qualities of creativity and industriousness, which Tokki Project strives for.